The Most Invisible Brand Challenge
Right now, people are asking ChatGPT, Perplexity and Gemini to recommend brands in your category. Enter yours for a free AI visibility score - the brand AI knows least about wins a full audit.
What you can win
Everyone who enters walks away with something.
Swipe to see all three →The complete 90-query audit, with content and developer recommendations, plus a working session to go through the fixes together.
Choose the basic or the full audit. Start with basic and upgrade within 30 days - what you paid counts toward the full audit.
Your AI visibility score and three key findings, sent privately. Plus 10% off any audit for 14 days after the reveal.
How it works
Two minutes to enter. One week to the reveal.
Enter your brand
Fill out the simple form below by Thu 12 Nov.
Every brand gets audited
The exact queries your customers are asking, across the top, middle and bottom of the funnel.
Your score arrives
Privately, by email, with three key findings.
The reveal
Thu 19 Nov, by email: the winner and the discounts.
What the audit checks
When buyers ask AI about your category, who comes up?
- Whether AI assistants mention your brand when people ask about your category
- Which competitors get recommended in your place
- The questions buyers ask where nobody owns the answer yet
- How AI describes you when someone searches you by name
Who's behind it
Growth experience from global brands.
- Procter & Gamble
- Disney
- Bose
- MoroccanOil
- Frida
- Husqvarna
- Food Network
- Freeform
Founded by Kate Shifman - 10+ years leading paid media and growth for global brands, now focused on AI visibility and consumer sentiment. Find her at the Women in Tech Lounge during Web Summit.
The details
Fine print
How is the winner chosen?
By score, with no random draw. Every entry is audited with the same tool and method, in the same window. If two brands tie, the earlier entry wins.
What comes with the free full audit?
The winning brand agrees to:
- implement at least the top 3 recommendations within 60 days
- a re-run of the audit at 60-90 days
- sharing the before-and-after, named or anonymized - your choice
How do the first-10 discounts work?
The first 10 valid entries by submission time get 50% off the basic or the full audit, booked by Thu 26 Nov (7 days after the reveal). A basic audit bought at 50% off counts toward the full audit if you upgrade within 30 days.
Who can enter?
Any brand, startup or business with a website. One entry per brand.
What happens to my details?
They're used to run your audit and send your score, the reveal email and the offers above. Your score is shared with you privately - at the reveal, only the winner is named, and only with their permission.